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Theory of Change

A Theory of Change is a clear, visual plan that explains how an organisation's work leads to the change it wants to create.

Theory of Change shows:

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  • The difference you aim to make with your work

  • Why your work is needed

  • How you set about achieving impact.

 

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A carefully created Theory of Change helps an organisation, its stakeholders, staff and funders to understand a shared sense of purpose. It is also the foundation of an evaluation and impact strategy.

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Example of A4 Theory of Change for Rosehill Theatre, commissioned 2023-4

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Example of creatively designed Theory of Change for Rosehill Theatre

“The work has really enabled us to stretch our thinking and provide us with a deeper understanding."

Daniel Whitehouse, Creative Director & Joint CEO

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